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About

It was a midsummers day, on a boat deep in the Swedish woods, when the two knuckleheads DREGEN and IDA decided to join forces. Ida had an idea of making Rock´N´Roll streetwear, focusing on tracksuits, since there was  NONE out there. Dregen quickly teamed up since he KNEW there´s a lot of rock bands out there touring 24/7, having long flights and endless bus rides wearing not so stylish commercial sweatpants.  

 

​WE DECIDED TO CHANGE THAT! 

 

By turning the amp up a notch, by mixing weird color combinations, bad to the bone back embroideries, removable hoods, hidden cigarette pockets and more, we stand out from the same old crowd of streetwear brands!

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We don´t make thinks easy, we make it FUN!

So put your tracksuit on, open a beer, light that cigarette up and run to the nearest bar.

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drinksmokerun
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